http://bannerdesignblog.com Animated Banner design Blog Mon, 30 Jul 2007 15:23:24 +0000 http://backend.userland.com/rss092 en There are many types of advertising strategies used by different people. Upon testing which strategy will be best for you, you should remember that one strategy may have different results with different people. There is no specified strategy that works smoothly for everyone, producing the best results. That is why ... http://bannerdesignblog.com/2007/07/30/advertising-strategies-calculating-banner-advertising-rates/ As is the case with any kind of advertising, online advertising aids you in: Selling more of your product/service Notifying buyers of your new product/service, or promotional offer Spreading your ideas about a certain topic To increase brand awareness And unlike any other form of advertising, online advertising is highly measurable. There are several ways ... http://bannerdesignblog.com/2007/07/30/the-most-popular-types-of-online-advertising/ As you may have gathered from the title, the focus of this chapter is largely on banner advertising but don't for one minute believe that banners are the be all and end all of online advertising. "Banner advertising" is a bit of a misnomer - modern online creative advertising is ... http://bannerdesignblog.com/2007/07/25/7/ Ads are of different types. Whatever may be the type of ad, it is clearly meant for some sort of business. We in our day today lives are exposed to hundreds maybe even thousands of commercial messages per day in one form or another. It may be from the boring, ... http://bannerdesignblog.com/2007/07/25/peel-away-ads-the-next-generation-advertisement/ Today's top Internet strategy is figuring out ways to get people to click on the ads on your website. Google AdSense is paying some huge paychecks to the people who garner the most click-throughs. So it makes good sense to begin creating strategies around optimizing the click-through rate, regardless of ... http://bannerdesignblog.com/2007/07/25/10-killer-ways-to-make-people-click-on-your-ads/ A Above the Fold: In reference to ad placement in traditional media, such as newspapers, this defines the top half of a page. On the web, this portion of the page is viewed without scrolling. Advertisement or Ad: Digital creative that is typically interactive. Banners, buttons, interstitials and key ... http://bannerdesignblog.com/2007/07/25/online-advertising-glossary/ Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 2.0% and above. Below are 10 effective steps that I have successfully used ... http://bannerdesignblog.com/2007/07/24/10-effective-ways-to-boost-banner-click-through/