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Today’s top Internet strategy is figuring out ways to get people to click on the ads on your website. Google AdSense is paying some huge paychecks to the people who garner the most click-throughs. So it makes good sense to begin creating strategies around optimizing the click-through rate, regardless of whether you’re posting or hosting the ad.

1. Use reverse psychology on your ads. You could tell people not to click on your ad. For example “Don’t Click Here If You Are Comfortable With Your Looks”

2. Make your ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.

3. Offer a discount offer on your ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

4. Use a testimonial in your ad. This’ll give people proof they aren’t wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer.

5. You could have a famous and respectable person on your ad representing your product, web site or service. People will click because they’ll trust them over you.

6. Use a strong guarantee in your ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

7. Tell people to click on your ad. Newbies to the internet may net even know they can click on ads. Just having the phrase “click here” on your ad will increase your clickthroughs.

8. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your ad and try out your product or service.

9. Tell people the major benefit of your product, web site or service on your ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc.

10. You could advertise a free offer on your ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click.